Got a Super App? It'd be worth the hassle...
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Worldwide, 88% of shoppers are using Super Apps & Digital Wallets, but that doesn't mean that there is no room for more or better versions.
Globally, 225 million people lack access to brick & mortar banking options, and in the US, digital wallet technology's saturation has only reached 55% of consumers (up 17% since the beginning of the pandemic). These numbers show massive market potential for Super Apps & Digital Wallets, and building anew or improvements to your existing apps should be on the top of your FinTech plans for 2021.
Many of you already know that building or maintaining a Super App is not as simple as a typical app. Its most vital benefit, bringing many separate technical partners together, provides the Super App with its name and makes it more robust. Your app's strength is not just about usability; security must be on top of your UX design list. Having multiple tech partners also equals more vulnerability to security/hacking issues. The most daunting Super App security loophole is user authentication and data storage. With user and consumer information being exceedingly more valuable, the hackers will be out in force to access this data erroneously—the knowledge of who buys what, when, and where is very valuable.
With user and consumer information being exceedingly more valuable, the hackers will be out in force to access this data erroneously—the knowledge of who buys what, when, and where is very valuable.
What can you do to ensure that your customers' data is secure, and your brand integrity is safe? Well, you certainly cannot stick with the usual methods and leave it up to the customer to control their passwords & PINs; easily lost, stolen, or hacked passwords cause the majority of the largest data breaches. Doesn't your Super App security deserve to be as Super (advanced) as the Super App you're creating?
Many forward-thinking online industries have started using biometrics to ID their users. A biometric can scan your fingerprints, face, iris, veins, or even voice measurements. Fingerprints and facial scans are simpler to fake than you might imagine, and Iris and vascular scanners require very specialized equipment that is costly & not easily accessible. That leaves the voice as your best option. V2verify offers a voice biometric solution that can definitively identify and authenticate a person with just 2-seconds of speech. V2verify's proprietary and patented Speaker Verification (SVE) Technology uses the unique characteristics of a person's voice to positively identify the person with just 2-seconds of speech, removing the need for PINs & passwords. Creating a frictionless authentication process & allowing the customer to access their account anytime, anywhere, with just their voice makes their data safer and provides a much better customer experience. V2verify's Voice authentication is the most simple & secure way to authenticate a user. It's impossible to fake; it's quick and easy, with the user authenticated with only 2 seconds of natural speech & all you need is a smartphone.
V2verify's Voice authentication is the most simple & secure way to authenticate a user. It's impossible to fake; it's quick and easy, with the user authenticated with only 2 seconds of natural speech & all you need is a smartphone.
In this ever-changing world, we're all trying to pull out of the COVID-19 economic downturn. To survive, companies must educate themselves on long-term trends & technological innovations around security and privacy to succeed in the new CX realm.
Balancing new tech with CX will be very challenging and will separate those on top from those left behind; the question is are you going to lead your customers toward this, or will you follow your competition.